About Flex Tunisia

Flex is a tunisian brand specializing in the production of various types of automotive engine oils, hydraulic oils, coolants, greases, transmissions, heavy goods vehicles and agricultural oils.

Logo Usage

The new version of the Flex logo is refined and versatile, allowing easy integration into print and digital communication.
The logo is created from « SLANT » font, the letter « X » in red color (this color can be changed depending on the product family).
The arabic version of the Flex logo takes the same inspiration but the separation is made with a phonetic approach. Layout work is done to allow the two versions to be consistent.

Logo Variations

The addition of white outline allowed better integration on the logo on dark or colored backgrounds.

Color palette

Priamry Palette : red and black

Secondary Palette : blue, yellow, green and light blue

Print

By adhering to guidelines, Flex Tunisia maintain a cohesive and recognizable brand identity across all print materials.